Exhibition stand builder
for Fine Food Australia.
ICC Sydney · Darling Harbour, Sydney NSW
Stands built to serve, sample and sell at Fine Food. Fine Food Australia fills ICC Sydney with buyers tasting, sampling and sourcing on the spot, so your stand has to feed a crowd while it sells.
The eventExhibition stands for Fine Food Australia
DISPLAYD is the exhibition stand partner for Fine Food Australia at ICC Sydney — custom BeMatrix stands designed, built, printed, furnished and installed in-house. This floor runs on tastings and demos, so we engineer working serveries and tasting counters, test-assemble before freight, and install with crews who know the venue.
Why it mattersWhat your Fine Food Australia stand needs
At Fine Food Australia, buyers judge you in one bite, so your stand has to plate product cleanly while it sells. That makes exhibition stand hire Sydney exhibitors trust about real food service: wipe-clean serveries, plumbed sinks, fridge and appliance cut-outs, lit shelving and cabling routed safely around a working tasting counter.
Wholesale orders start with a sample and close in a quiet seat, so trade show stand design Sydney food brands need pulls grazing buyers off three aisles and into a furnished meeting nook. As the modular stand builder running your BeMatrix structure at ICC Sydney, we plan the layout, test-fit every servery in Botany, then install ready to pour.
What we buildFor Fine Food Australia
Tasting counters & working serveries
Wipe-clean tasting counters and working serveries with fridge, sink and appliance cut-outs, lit product shelving and tidy cabling built to hospitality hygiene standards.
Branded hospitality bars & coffee stations
Branded BeMatrix coffee bars and tasting stations with our own glassware and crockery that draw buyers in and keep them on stand longer.
Furnished buyer meeting nooks
A furnished meeting nook with lounge seating, lighting and storage where a sample becomes a wholesale conversation and a signed order.
Stands at Fine Food Australia range from a compact 2x2 kiosk at $2,800 ex GST, through a 3x3 with a tasting counter at $4,900, up to a 9x6 island at $18,700 with serveries, a hospitality bar and a furnished meeting nook. Custom builds are quoted to brief — get an instant estimate from the configurator at /packages.
Why DISPLAYDBuilt to perform under pressure
One team, end to end
Design, BeMatrix fabrication, large-format print and install — all in-house, no subcontractor hand-offs.
Premium build quality
Belgian-aluminium BeMatrix structure, gallery-grade print and finishing that reads as custom.
Test-built before freight
Every stand is assembled in our workshop first — problems are found in the studio, not on the floor.
FAQFine Food Australia, answered
Do you build at ICC Sydney for Fine Food Australia?
Yes — ICC Sydney is one of our regular venues. Your stand is designed and test-assembled in our Botany workshop, then installed by crews who know that floor and its food-show service rules.
Can you furnish and style the stand, not just build it?
Absolutely — furniture, styling and hospitality hire is a core in-house strength. We dress the stand with tasting counters, lounge settings, lighting and a branded coffee bar so it arrives photograph-ready.
How much does a stand cost and how early should we book?
Packages start at $2,800 ex GST and scale to $18,700 for a 9x6 island, with custom builds quoted to brief. Use the configurator at /packages, and brief us early to protect design and freight time.