Exhibition stand builder
for Beauty Expo Australia.
ICC Sydney · Darling Harbour, Sydney NSW
Stands as polished as the products on them. Beauty Expo Australia fills the ICC Sydney floor with salon owners, therapists and buyers scanning for the next hero product, and they judge your brand by how your stand presents it.
The eventExhibition stands for Beauty Expo Australia
DISPLAYD is the exhibition stand partner for Beauty Expo Australia at ICC Sydney — custom BeMatrix stands designed, built, printed, furnished and installed in-house. This is a visual, hands-on crowd, so we build clean retail-grade displays, treatment and demo bays and lit branding, test-assembled in our Botany workshop before freight and installed by crews who know the venue.
Why it mattersWhat your Beauty Expo Australia stand needs
Beauty buyers inspect texture, swatch shades against their skin and judge a brand by how its products are lit, so your Beauty Expo stand has to read as a polished retail boutique rather than a trade booth. That is exactly where Sydney exhibition stand hire earns its keep: true-colour graphics, glare-free shelf lighting and tester counters that make every cosmetic, skincare and haircare SKU look premium under ICC Sydney's hall wash.
Treatments and live demos are how salon therapists turn a curious passer-by into a booked consultation, so we plan trade show stand design in Sydney around working bays, mirrors, power and a relaxed consult lounge that keeps people seated. Being the modular stand builder right inside ICC Sydney, we dry-fit each BeMatrix structure in our Botany workshop first, so it lands looking shoot-ready and goes up without surprises.
What we buildFor Beauty Expo Australia
Backlit retail walls & product shelving
Illuminated BeMatrix product walls and retail shelving that make skincare, cosmetics and haircare ranges glow and read clearly across the hall.
Treatment & demo bays
Practical demo and treatment bays with counters, mirrors, power and storage so therapists can showcase results live and book consultations on the spot.
Furnished consult lounge & hospitality bar
A styled consult lounge and branded coffee bar with seating, lighting and greenery that drives dwell time and captures qualified leads.
Stands at Beauty Expo Australia range from a compact 2x2 kiosk at $2,800 ex GST, through a 3x3 at $4,900, up to a wide 9x6 island at $18,700 with backlit product walls, a treatment bay and a furnished consult lounge. Custom builds are quoted to brief — get an instant estimate from the configurator at /packages.
Why DISPLAYDBuilt to perform under pressure
One team, end to end
Design, BeMatrix fabrication, large-format print and install — all in-house, no subcontractor hand-offs.
Premium build quality
Belgian-aluminium BeMatrix structure, gallery-grade print and finishing that reads as custom.
Test-built before freight
Every stand is assembled in our workshop first — problems are found in the studio, not on the floor.
FAQBeauty Expo Australia, answered
Do you build at ICC Sydney for Beauty Expo Australia?
Yes — ICC Sydney is one of our regular venues. Your stand is designed and test-assembled in our Botany workshop, then installed by crews who know the Darling Harbour floor.
Can you furnish and style the stand, not just build it?
Absolutely — furniture, styling and hospitality hire is a core in-house strength. We dress the stand with consult seating, mirrors, lighting and a branded coffee bar so it arrives photograph-ready.
How much does a stand cost and how early should we book?
Packages start at $2,800 ex GST and scale to $18,700 for a 9x6 island, with custom builds quoted to brief. Use the configurator at /packages, and brief us early to protect design and freight time.