Exhibition stand builder
for Royal Melbourne Show.
Melbourne Showgrounds · Ascot Vale, Melbourne VIC
Stands built to be seen across a Showgrounds crowd. The Royal Melbourne Show draws hundreds of thousands of families and trade buyers through Melbourne Showgrounds, so your stand has to stop a moving crowd and sell from the first glance.
The eventExhibition stands for Royal Melbourne Show
DISPLAYD is the exhibition stand partner for the Royal Melbourne Show at Melbourne Showgrounds — custom BeMatrix stands designed, built, printed, furnished and installed entirely in-house. A Show crowd moves fast and judges in seconds, so we build open, bright, product-led stands, test-assemble them in our Botany workshop before freight, and install with crews who know the venue.
Why it mattersWhat your Royal Melbourne Show stand needs
Eleven days of family crowds and trade buyers streaming through the pavilions means your stand must work hard from open to close, sampling steadily without looking tired by the final weekend. Melbourne exhibition stand hire for the Royal Melbourne Show calls for scuff-proof counters, generous frontage and graphics that read across a packed aisle from metres away.
Because consumer and agricultural exhibitors crowd the same Showgrounds floor, your space has to invite people to taste, handle or buy without hesitation. Our trade show stand design in Melbourne pairs serving counters and a furnished selling zone with bright lit branding. As the modular stand builder for Melbourne Showgrounds, we rig each BeMatrix wall, prove it in our Botany workshop, then install it ready to trade.
What we buildFor Royal Melbourne Show
Sampling & demo counters
Branded BeMatrix serving and demo counters for tastings, product trials and giveaways, with storage below and graphics that read across the pavilion.
Bold branded walls & lit signage
Tall BeMatrix walls and illuminated fascias with true-colour graphics that lift your brand above the Showgrounds crowd and pull the aisle in.
Furnished retail & hospitality space
A furnished selling and hospitality zone — counters, shelving, lighting, seating and our own glassware — that drives dwell time and captures sales.
Stands at the Royal Melbourne Show range from a compact 2x2 kiosk at $2,800 ex GST, through a 3x3 at $4,900, up to a wide 9x6 island at $18,700 with sampling counters, branded walls and a furnished selling space. Custom builds are quoted to brief — get an instant estimate from the configurator at /packages.
Why DISPLAYDBuilt to perform under pressure
One team, end to end
Design, BeMatrix fabrication, large-format print and install — all in-house, no subcontractor hand-offs.
Premium build quality
Belgian-aluminium BeMatrix structure, gallery-grade print and finishing that reads as custom.
Test-built before freight
Every stand is assembled in our workshop first — problems are found in the studio, not on the floor.
FAQRoyal Melbourne Show, answered
Do you build at Melbourne Showgrounds for the Royal Melbourne Show?
Yes — Melbourne Showgrounds is one of our regular Melbourne venues. Your stand is designed and test-assembled in our Botany workshop, then installed by crews who know that floor.
Can you furnish and style the stand, not just build it?
Absolutely — furniture, styling and hospitality hire is a core in-house strength. We dress the stand with counters, shelving, lighting and seating so it arrives photograph-ready and sells from the first day.
How much does a stand cost and how early should we book?
Packages start at $2,800 ex GST and scale to $18,700 for a 9x6 island, with custom builds quoted to brief. Use the configurator at /packages, and brief us early to protect design and freight time.