Exhibition stand builder
for Melbourne International Coffee Expo (MICE).
MCEC · South Wharf, Melbourne VIC
Stands built for the people who pour Melbourne's coffee. Melbourne International Coffee Expo brings roasters, machine makers, baristas and the cafe supply chain onto the MCEC floor — a crowd that judges your brand on the cup it's served from.
The eventExhibition stands for Melbourne International Coffee Expo (MICE)
DISPLAYD is the exhibition stand partner for Melbourne International Coffee Expo (MICE) at MCEC — custom BeMatrix stands designed, built, printed, furnished and installed in-house. This floor runs on live brewing and back-to-back tastings, so we plumb and power your bar, test-assemble before freight, and install with crews who know the venue.
Why it mattersWhat your Melbourne International Coffee Expo (MICE) stand needs
Baristas at MICE pour from open to close, so the espresso bar carries the whole pitch. Smart exhibition stand hire in Melbourne starts there: water, power and drainage routed cleanly, plus bench depth for grinders, machines and a moving brew queue. We plumb and wire each servery, then test-assemble it in Botany so your crew pours flawlessly on day one.
Roasters fill every aisle here, so what stops a visitor is aroma and the craft on show at eye level. Our trade show stand design in Melbourne builds toward that moment with a lit roaster wall, tasting counter and a furnished cupping lounge that holds people long enough to talk wholesale. As your MCEC modular stand builder, we shape every BeMatrix panel, plinth and seat in-house before freight.
What we buildFor Melbourne International Coffee Expo (MICE)
Working espresso & tasting bars
Plumbed, powered servery bars with espresso benches, tasting counters and undercounter storage, finished to a barista's workflow and ready to pour from open.
Roaster walls & machine plinths
Branded BeMatrix roaster walls and sturdy display plinths that lift espresso machines, grinders and beans to eye level and read across the hall.
Furnished cupping lounge & coffee bar
A furnished lounge and branded coffee bar — sofas, lighting, greenery, our own glassware — that drives dwell time and captures wholesale leads.
Stands at MICE range from a compact 2x2 kiosk at $2,800 ex GST, through a 3x3 with a working espresso bar at $4,900, up to a wide 9x6 island at $18,700 with a roaster wall, machine plinths and a furnished cupping lounge. Custom builds are quoted to brief — get an instant estimate from the configurator at /packages.
Why DISPLAYDBuilt to perform under pressure
One team, end to end
Design, BeMatrix fabrication, large-format print and install — all in-house, no subcontractor hand-offs.
Premium build quality
Belgian-aluminium BeMatrix structure, gallery-grade print and finishing that reads as custom.
Test-built before freight
Every stand is assembled in our workshop first — problems are found in the studio, not on the floor.
FAQMelbourne International Coffee Expo (MICE), answered
Do you build at MCEC for Melbourne International Coffee Expo (MICE)?
Yes — MCEC is one of our regular Melbourne venues. Your stand is designed and test-assembled in our Botany workshop, then installed by crews who know that floor and its service points for live brewing.
Can you furnish and style the stand, not just build it?
Absolutely — furniture, styling and hospitality hire is a core in-house strength. We dress the stand with lounge settings, lighting, greenery and a branded coffee bar so it arrives photograph-ready and pouring.
How much does a stand cost and how early should we book?
Packages start at $2,800 ex GST and scale to $18,700 for a 9x6 island, with custom builds quoted to brief. Use the configurator at /packages, and brief us early to protect design, plumbing and freight time.
Related eventsOther Melbourne exhibitions we build for
Building at Melbourne International Coffee Expo (MICE)? Start your concept early.
Configure a stand